Insurtech · Distribution · AI

The New Service Layer for Car Insurance

Connecting customers to their best-fit insurance cover through the apps and AI they already use.

Talk to Matchbox → How it works
10x more
customers find their best price
10× more
sales made by new apps & channels
100% more
insurer prices made competitive
The problem

Car insurance distribution is broken

Price comparison sites have transformed car insurance, but consumer behaviour is changing fast. Consumers now want to find the best deal wherever they search and insurers need to reach them there. Equally, Brands need their apps to make genuinely competitive offers, to all their customers, not just a few. Matchbox connects consumers, brands and insurers so that the right priced offers reach the right customers — wherever they search and buy. More efficient distribution means lower costs and allows savings to be passed on in three ways: faster brand growth, stronger insurer margins, and better consumer prices.

For Brands
For Insurers
For Consumers

Competitive insurance for every customer

Existing models limit the ability to offer insurance competitively to more than a fraction of your customers. Matchbox changes that ratio — improving supply and economics to make a genuinely competitive offers many more customers.

Brands with scale are unlocking new distribution models, data and economics that lift both sales and margins — with no increase to underwriting risk. Analysis points to a 10× uplift in sales for partners.

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Customer reach — before & after Matchbox
Before
~8%
With Matchbox
~90%

Precision distribution for precise pricing

You've built precise risk rating and pricing systems. Now you need distribution that's equally precise. Matchbox puts your best price in front of your best-fit customers — wherever they search and buy.

Matchbox analyses where you send your best prices today and redirects them to active customers in brand channels, on demand. Best-price quote share rises from around 3% towards 50%.

Talk to Matchbox about insurers →
Best-price quote share
Today
~3%
With Matchbox
~50%

The right cover. The right price. No runaround.

You want the right cover at the right price, without the runaround. Matchbox works inside the apps and with the AI assistants you already use — so the right offer finds you, wherever you start.

With your permission, Matchbox retrieves your existing data and completes quote forms automatically. Less effort. More relevant offers. Always best-priced.

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Your chance of a market-leading quote
Without
1×
With Price Flex
2×
How Matchbox works
Six service capabilities. One seamless layer.
01 · Renewal Intelligence

Right moment, every time

Matchbox identifies when a customer is ready for a quote, so brand apps make relevant offers at the just right moment - enhancing relevance.

02 · Frictionless Quoting

Auto-complete. Less effort.

With the customer's permission, Matchbox retrieves existing data and completes quote forms automatically - lifting quote volumes

03 · Precision Price Routing

Best price, every channel

Matchbox analyses where insurers send their best prices and has systems to help actively redirect them to active customers in newly efficient brand channels.

04 · Market Benchmarking

Close with confidence

Quotes are benchmarked against the market in real time - allowing brand and insurer to promote and consumer to buy with confidence.

05 · Price Flex

Win the borderline sale

When a quote is "just off" market-leading and matches a target risk profile, Matchbox flags it and enables the insurer and brand to correct the price to win - doubling conversions.

06 · Built for the AI Era

Live data. Every channel.

A live deal and data registry feeds AI platforms and enables efficient AI search, AI advertising and with it a new route to direct acquisition by brand and insurers alike.

What Matchbox delivers
Outcomes that move the needle
01

The shortest path to the right quote

No dead ends. No unnecessary steps. Matchbox orchestrates the entire journey — from first prompt to purchase — so customers trust their apps to deliver their best-fit cover.

02

More customers. Genuinely competitive.

Not just the easy wins. Matchbox restructures supply, pricing and distribution economics so a far greater share of your customer base gets an offer worth taking — and buys.

03

Grow revenue. Cut acquisition cost. Both at once.

Sales and margins move in the same direction — without increasing underwriting risk. Modelling points to a 10× uplift in sales for partners.

04

Insurance that works where AI does.

Consumers are searching differently. Insurance offers need to show up in AI assistants and brand apps alike — consistent, accurate, and always best-priced.

Our team
Experience behind the mission
Laurence John
Laurence John
Founder & CEO

Decades of experience in technology, venture investment and digital innovation, including a decade with Motorola as mobile commerce director and Amadeus Capital Partners as managing partner for their seed fund.

LinkedIn →
Richard Tufft
Richard Tufft
Chairman & Co-Founder

Over 20 years of investment banking experience, including 15 years at Goldman Sachs as Director of Research for Europe and Global Co-COO of Equity Research. Also Co-Head of the Access Fund strategy at Salica Investments.

LinkedIn →
David Tyers
David Tyers
Distribution Director

Played a central role in Aviva's sale of RAC and the doubling of profitability at AA Insurance Services. Senior marketing leadership at Aviva, RAC, Legal & General and Aetna International.

LinkedIn →

Ready to open up your insurance distribution?

Engagements begin with an advisory phase to co-design the right build and integration - to deliver proof of this distribution models efficiency and then scale results.

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